From: Carolyn Ellis, Certified Money, Marketing & Soul Coach



Dear Respected Friend,

• Do you want to raise your fees but hesitate because you’re afraid of losing clients?
  
  
• Do you know you’re worth (much!) more than you’re getting now but you’re convinced your clients won’t pay the amount you really want?
  
  
• Are you secretly ready to proclaim “I’m worth it!” with your pricing but are afraid of being greedy (After all, nobody else is charging more…)
  
  
• Would you rather discount your fee than say no to a potential client? (After all, you’re in business to help people…)

And most of all…


You know you’re great at what you do. You never hesitate to give your clients your best and create incredible results. So why is it so hard to charge what you KNOW you’re worth?

If you’re like most entrepreneurs, you struggle to figure out a price for your services, then fall into a tailspin of self-doubt, wondering if anyone will pay for it. (It’s tough feel confident in “the money conversation” when you have no idea what to charge in the first place!)

When you finally get up the courage to quote your fee, you gulp and choke… barely get out the words, then brace yourself as you sweat out the seconds, waiting for your client’s response!

Geez, no wonder most self-employed people hate talking about money! Thing is, what’s wrong with this picture goes far beyond just a few nerves and jitters. Not knowing what to charge means you’re undercharging… setting yourself up for an endless cycle of overwork, burnout and resentment. That doesn’t serve you OR your clients, does it?

I’ll be honest with you – I can relate to this subject because it was how I was feeling myself as a coach! I knew I offered enormous value for my clients and changed their lives (how do I know – they kept telling me that!). But the money piece felt a bit “icky” to me somehow. It brought up all kinds of mental minefields about whether people would like me or not, would a “good person” charge more money and whether being a spiritual person and making money at the same time even made sense! Phew – I was doing a lot of mental gymnastics and it was draining!

I share this with you to let you know that after I learned the information I’m going to share with you myself, I actually tripled my coaching rates right away and now earn it in a fraction of the time it used to take. So I know this information absolutely shifts how you FEEL about what you charge and equips you for SUCCESS in asking for a price that reflects the difference you make.


And what if that step-by-step system made it easy to…

• Forever banish those deflating self-doubts that are so quick to show up when it’s time to talk about money…
  
  
• Connect with your clients during “the money conversation” and remain calm and confident and in control…
  
  
• Build up so much value that your service and higher fee are a no-brainer…
  
  
• Create so much genuine excitement in your clients that they can’t wait to pay your new, increased fee…
  
  
• Know for certain, once and for all and without any doubt, that your higher fee is more “worth it” and so much more!
  
  
• Stand firmly in your money power so that you can confidently state your new fee… and get it!

You’ll be thrilled to know that such a system exists!


Kendall SummerHawk is well known to solo professionals around the globe as “The Million Dollar Marketing Coach” because she built her coaching practice to over a million dollars in revenues in under 3 short years.

Kendall created a step-by-step system for setting – and easily getting – higher fees for any program, product or service so that you immediately start making more money without working even a teensy bit harder.

Even if you hate talking about money, you’ll love how easily “the money conversation” just flows when you feel supremely confident about the value your clients get for the new higher fee you’re charging.

Because the truth is, you DON’T need years of experience before you can charge more! You don’t need to “know more” when you already create incredible results for your clients right now. (Back in her first year of business, Kendall raised her fees FOUR TIMES!)

And yes, you can even charge more with your existing clients – without offending them.

It all gets down to learning how to price your services so that you feel great about the money you’re receiving and your clients know they’re getting a great value. It’s a simple formula that anyone can follow to create predictable, repeatable results… with ANY program, product or service.

This formula truly couldn’t be any easier. And as one of Kendall’s trained Money, Marketing And Soul™ coaches, it would be my honor to share it with you!


Here’s just a small sampling of what you’ll discover in this Virtual Workshop ...

• How to instantly make 20-30-40% more than you’re making right now – without working harder or needlessly giving away more of your time, energy and expertise
  
  
• How to answer the question “So what do you charge?” with poise, grace and confidence (so YOU stay firmly in the driver’s seat)
  
  
• Why “Can you give me a ballpark?” is a trap… and how to answer honestly while staying firmly in your power
  
  
• Why charging more actually makes you more desirable in the eyes of your clients (even if you’re just starting out)
  
  
• Why your clients will gladly spend more money with you… even if they think they can’t afford it
  
  
• Kendall’s proven 3 step system for setting – and getting! – the fees you deserve for any product, program or service you offer. This information is easily worth your entire investment in this workshop, many times over.
  
  
• How to raise your rates with existing clients without offending them or losing them (this simple script makes it easy for the both of you)
  
  
• A simple, step-by-step template for having an authentic, open, and comfortable money conversation with your potential clients
  
  
• The 4 things you MUST know before you state your fee (and the exact questions to ask to respectfully uncover this information)
  
  
• The right time to bring up the topic of price and what to say when your potential client asks “So what do you charge?” too soon
  
  
• 2 quick “check-ins” to know for certain if you’re charging too much or too little
  
  
• Authentic, non-pushy questions so that the clients who need you practically talk themselves into working with you
  
  
• Simple questions that melt away objections and invite a YES from your clients (instead of “I have to think about it”)
  
  
• How to steadily increase your “Money Speedometer” so that you automatically attract greater and greater amounts of money
  
  
• How to finally say goodbye to “low pricing self-esteem” and banish your what-to-charge worries – forever!

Imagine freedom from self-doubt and never again feeling awkward or unsure when having a money conversation! That’s what this information has done for countless entrepreneurs, and what it can do for you. (This program has created success story after success story… it’s Kendall’s bestseller.)

But there’s something else I’m sure you’ve guessed by now….

You can have all the how-to’s, tips and strategies… even know exactly what to say and when… and still get stuck when it comes to pricing.

Why? Because it’s not just about the how-to!

Raising your fees and attracting more money into your life is an inside job. Without a clear idea of your personal money pitfalls – those sticky emotional hot buttons that get pushed when the topic of money comes up – your money conversations can backfire.

To be sure, I’m NOT talking about your typical Law Of Attraction stuff. It’s not about “raising your vibration” or visualizing a million dollars falling into your lap. (Pretty hard to do when the reality is so much different, right?)

This is about uncovering YOUR personal money mindset blocks – the emotional tripwires that keep you discounting, giving away the farm, doubting yourself and more – and then eliminating them once and for all.

Is it practical? You BET! As usual, Kendall has created a simple, repeatable step-by-step system for you…



The Money Mirror ™ is a truly groundbreaking tool for honing in on exactly what’s holding you back from charging what you’re worth and receiving greater amounts of money in your life!





You’ll discover….

• Which of the 4 money mirrors you reflect most often: Boundaries, Courage, Deservability or Love (You’re going to say, “Oh yeah, that’s me!” – which is the first step to creating a breakthrough!)
  
  
• The 4 Universal Pricing Principles and how to use them to set the fees you deserve, without compromising your values or giving too much away
  
  
• How your self-sabotaging money behaviors show up in your life and business (usually without you even being aware of them)
  
  
• The shadow beliefs that are undermining your ability to make more money… and what to do about them
  
  
• New breakthrough beliefs around money that pave the way for more money to come into your life!
  
  
• Simple, freeing breakthrough actions you can take right now that will instantly transform how much money you make and keep

When your “inner game” (your money mindset) is aligned with your outer game (the how-to of setting your fees), you’ll be amazed at how quickly money flows into your life and business with ease and grace.

The Money Mirror™ model will show you exactly where you stand and how to create a breakthrough… so you can instantly start making more money with confidence!

I can’t wait to share this information with you! Here’s what’s you get…

A Half-day Virtual intensive on Tuesday, June 22 with me, your Money, Marketing And Soul™ Coach

At this virtual workshop, I’ll personally walk you through every step of this proven system – revealing everything outlined above and much, much more. Using a conference line and web technology, we’ll create a virtual seminar room from wherever you are, so there is no travel, hotels or commuting time to worry about! We’ll start at 12:00 and wrap up by 4:00 eastern (that’s 9:00-1:00 pm pacific), so you’ll have a very full and rewarding half-day intensive. (And yes, we’ll be taking a few scheduled stretch breaks throughout so you stay fresh and can really absorb this amazing information!)


Exercises, Templates and Scripts

With these templates, scripts and lists of questions handy, you’ll remain confident and in control during your potential client conversations. The exercises we do you’ll be able to use over and over again as you develop new products, services and offerings for your clients!


Role Playing

The best way to learn is by doing, right? I’ve designed this workshop to include some powerful role play exercises, so you can put the new principles and mindsets into use right away. I’ll be there to support you every step of the way, so by the time you leave the workshop you’ll be clear AND confident about the value you offer and how to effectively ask for what you’re worth.


Your Own Set Of Exclusive Money, Marketing And Soul™ Money Mirror Cards

Beautifully illustrated and professionally printed, these cards are ONLY available to clients of Kendall SummerHawk and her Money, Marketing And Soul™ coaches. Each one features must-have information, breakthrough beliefs, breakthrough actions and pricing principles to transform your money mindset. These cards will be your road map through the mental obstacles and minefields we often set up for ourselves – you’ll use them every day!

Community of Like Minded Soul-inspired Entrepreneurs

You’ll be in the company of other like-minded and like-spirited entrepreneurs, so you’ll be able to take advantage of the collective wisdom and synergies that come from working in a group. From sharing insights, getting individual and group coaching, you’ll be able to tap into the power of the group and its wisdom for support. Plus, you may even discover some great potential business partnerships and support buddies too!


As the founder of Brilliance Mastery, I support women entrepreneurs to unleash their brilliance by connecting to their purpose and channeling their passion into creating a business that is profitable and makes a difference in the world. I recently hosted the Unleash Your Brilliance Summit, where I interviewed 6 top women entrepreneurs and business owners from different walks of life about their secrets to living in their brilliance. The information and strategies they shared was truly life-changing and inspiring – and I want to make the experience of the Unleash Your Brilliance Summit available to you, as my gift.


As a bonus for signing up for the How to Charge What You’re Worth and Get it Workshop, you’ll get a copy of the Unleash Your Brilliance Summit Booster Pack (a value of $97).



Here’s what your bonus includes:


Audio Interviews of Truly Brilliant Women

You’ll learn from some truly brilliant women in these revealing, “let your hair down” interviews. I spoke with Barbara De Angelis, Kendall SummerHawk, Fabienne Fredrickson, Melora Hardin, Melanie Benson Strick and Maria Gamb. I not only asked them how they continue to live in their brilliance every day, but what they do to regroup in those moments when they aren’t feeling so brilliant! Each one of these interviews is a true gem that’s sure to inspire and enlighten you.


My Personal Summary Notes

I know time is tight, and sometimes reading information can work better. So I’ll also give you a pdf of my own personal summary notes of each interview. My “Carolyn’s crib notes” will help keep this life-changing information at your fingertips easily, whenever you want it!


A Brilliance Action Plan


Information without action is pretty much useless, right? So I’ve created a Brilliance Action Plan that gets you into action and living in your own unique brilliance right away.


My Favorite Motivational Tool

We all have those moments when we need a shot of inspiration. I’ll give you a copy of my own personal favorite motivational tool that I use myself in those moments when I am feeling challenged or forgetting my brilliance. Use this to turn your mood around within minutes.


What if you could instantly add just 20% to your income… for the same amount of work you’re doing right now? If you currently make $40,000 per year, that’s an additional $8000 for you. If you never raised your fees again, that’s an additional $24,000 over 3 years.

Of course, with what you learn here, you can easily raise your fees 20% each year. That’s an additional $9600 in year two and just over $11,500 in year 3 for a total over $29,000. (You can see how quickly this adds up!)

And that’s not even taking into account the confidence you’ll feel and security you’ll create once you’ve finally mastered the skill of gracefully and authentically getting a YES from your clients – at fees much higher than you ever thought possible. (I think those things are priceless, don’t you agree?)

Fact is, you can easily create a generous return on the modest investment in this workshop with your next client alone. And the skills you’ll learn are yours to benefit from for a lifetime.

For that reason, you can see how I could easily charge $997 or more for the information, coaching and mentoring in this workshop. But that wouldn’t feel right to me.

I’m passionate about helping as many entrepreneurs like you as I possibly can with this important topic. And the last thing I want is for you to cheat yourself out of receiving the money you truly deserve for your talents and gifts because the investment was a stretch for you.

So I’ve decided to make this Workshop available to you for just $397. I also believe in rewarding people who are willing to make decisions and take FAST ACTION.





I know you’re going to be excited and delighted at just how easy it is to charge what you’re worth.

I can’t wait to see you at the How to Charge What You’re Worth Virtual Workshop on June 22!

Here’s to unleashing YOUR Brilliance today!

Carolyn Ellis



Founder, Brilliance Mastery
Your Money, Marketing And Soul Coach ™

PS: Remember, this is a simple system that anyone can use – even if you hate talking about money! You’ll love how good you’ll feel when your clients see the real value of your services… AND the increase in your bank account!

PPS: Yes, you CAN charge more for your services right now. You DON’T need to “know more” or “get more experience” to receive the money that your results are worth right now. Once you see how easy it is to raise your rates, you’ll wish you had this step-by-step system so much sooner.

Copyright © Brilliance Mastery, 2010